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Chapter 39 Customer Discovery Program
One is simple (story maps), and the other is fairly com- plicated (customer discovery program), but they are both remarkably powerful and effective.
I often tell product teams that if they could only pick a single technique, the one I'd recommend is the customer discovery program.
Customer Discovery Program Technique
This will take finesse at times, but it's important that the members of the customer discovery program be the right set, and no more than eight.
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